The Shelf Actualization Index

Get an instant score showing your performance against key retail metrics.

  • Identify weaknesses in your in-store and online execution
  • Created by psychologists and senior retail executives
  • Takes less than 3 minutes to complete

3 simple steps to find out how close you are to Shelf Actualization – the pinnacle of retail performance.

1. Answer 20 quick questions.
Simply agree or disagree on a scale of 1-4.
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2. Get your score.
Find out how close you are to achieving Shelf Actualization.
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3. Find out more.
Discover how to boost your score with the help of Retail Insight

Our Clients

The Shelf Actualization Index

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What is ‘Shelf Actualization’?


Relax. It’s not about self esteem and mindfulness. Although, kudos if you spotted the Maslow reference.  Shelf Actualization is the gold standard of retail execution. At Retail Insight, we break it down into these areas:

Only when retailers and CPGs excel across all needs, can they be said to maximize potential – and achieve Shelf Actualization.

How to Win at Grocery Retail...and Achieve Shelf Actualization

Download the guide and get closer to optimizing every shelf within your store estate.
(We know your time is precious, which is why the guide is split into easily-digestible sections designed to deliver all the key information you need in one place).

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5 signs you’re not achieving Shelf Actualization

Shelf Actualization starts by identifying the symptoms of retail inefficiency.

These pain points drain resources and hinder growth, and typically manifest as:

  1. De-centralized, manual markdown processes.
  2. Persistent issues with high levels of phantom inventory and shrink.
  3. Lack of root cause insight to diagnose and remedy issues with availability.
  4. Lack of actionable data to ensure teams are working on the highest value tasks.
  5. Multiple, conflicting data sources which prevent a single version of the truth.

If you struggle with any of these challenges as a retailer or CPG manufacturer, Retail Insight can help.

Our Clients

”Our partnership with Retail Insight provides the benefit of leveraging real-time data and software to focus on the products that matter most to our business.”

Megan Shaffer (Vice President of Retail Operations, Kroger)
View case study

“The focus of this project is very much on enhancing the colleague replenishment experience with the aim of delighting our customers with outstanding in-store availability," 

Amy Ramsden-Young (Senior Technology Delivery Manager, Asda)
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